![]() It highlights some of the listing words that can attract buyers. That was one of the findings of the book “ Zillow Talk: Rewriting the Rules of Real Estate,” written by Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries. Using the right words in your home description can mean more money in your pocket. Writing creative real estate listing descriptions Using the listing words proven to attract buyers Schedule a private tour today!” Or, “This home isn’t going to last - schedule your showing before it’s gone.” It can be very attractive to buyers with a rigid time table.Ī call to action is a closing line in your description that tells buyers what you want them to do next: “Don’t miss out on this captivating home. Flexible close date: If you’re able to accommodate either a quick close or a longer close, mention that in your description.While you’ll have to assume the risk of the buyer defaulting, it can open up your home to a bigger pool of potential buyers. Seller financing: Seller financing is when you act as the bank for your buyer for a period of time, often until they can get approved for a conventional bank loan.Credits toward closing costs: In buyers markets, where sellers are competing for offers from a small pool of buyers, offering to pay for some or all of a buyer’s closing costs can be very appealing.It’s a nice little value-add that buyers appreciate, as it offers piece of mind for their purchase. Home warranty: For just a few hundred dollars, you can purchase a one-year home warranty for your buyer.Some of the most compelling buyer concessions include: If you’re trying to sell your home quickly and want to incentivize buyers, you can add a special promotion to your listing description. Your description should pique buyers’ interest enough that they want to schedule a tour, and as the owner, you are in the unique position of being able to tell a story about what is special about the property. Use compelling, creative language to highlight details that make your home special. But don’t just rattle off a list of all the features. The description text makes up the bulk of your word count, and it’s where you should review all of the home’s main features: beds, baths, square footage, lot size, location, upgrades, etc. Mother-in-law suite (or other passive income potential).When writing your opening statement, here are some popular features that, if your home possesses them, you should definitely include: “This recently renovated tri-level townhome lives like a single-family, without the maintenance.”.“This spacious, single-family home in Boston features both modern amenities and architectural character in a fantastic location.”.“Check out this top-floor condo in an all-brick, elevator building with a deeded indoor parking space.”.It’s also a great place to showcase features that you couldn’t fit in the headline, but that buyers will love. Your opening statement should answer the buyer’s question, “What am I looking at?” It should give buyers a reason to continue reading. ![]() Townhouse in the Bay Area: “Loft-style living in Mill Valley”. ![]()
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